We've been seeing it for over 3 years now. The head turning online sidebar advertisement that has some outlandish unrelated image hawking everything from diet things to life insurance to online education. Below I follow the evolution of one them- the siren flasher lady.
It actually began with the Super Hero Mrs. Obama image but slowly digressed or regressed or something. First they decided that the flashing police light would be cool.
Next they altered the woman to be less nerdy and more model like. The flasher also became more orange than red and the hand moved to make one thing this character had a secret or is gasping at the ridiculousness of the ad.