A soapy situation

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Today I perused a dollar store and saw a brand name of soap entitled "First Date." Apparently the marketing department thinks Americans wash up extra nice on a first date. But doesn't first date sound kind of outlandish. Look at the other names of soap - Zest, Right Guard, Irish Spring, Ivory. Does First Date stand a change against those stalwart names.
However, mulling it a bit, it could be a tie in with the Barrymore/Sandler movie 50 First Dates.

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