Signs of Beer: Hamm's again

When compared to the more elaborate scene-o-rama Hamm's signs, this one is plain simple. I saw this example at one of the local pawn shops. These simpler signs still have a bit of value because of the desirability of the Hamm's name. Also note that the crest is not an image but molded. My guess you can get one of these for between $50-150 depending on condition. I forgot how much the pawn shop was charging- my thought was $65.
This sign was probably made in the later period of the original Hamm's label- my guess 1970s or 1980s. It seems to have the styling of the Olympia years.
Hamm's started to lose traction as it attempted to go national in the 1960s. In 1970s the label was traded around to different brewers including Olympia. It is still brewed today, albeit mostly in the upper Midwest. I tried it once. It was okay but nothing distinctive to my poor tasting skill.
It is odd that a beer with such recognizable marketing diminished. Yet, that was sign of the times for beer after WWII- either your expanded successfully, merged, or slowly disappeared. Fortunately for collectors Hamm's has yet to completely disappear in the collective memory thanks to the popularity of its marketing- especially that bear mascot.