16 September 2009

The Signs of Beer 1


Martin Luther thought the brewed beverage was a way God showed us he loves us. Not sure of the accuracy of the quote. Here's an historical account of beer which Martin Luther would have imbibed.
Here's a new feature for the blog- which I think Phil would wholeheartedly approved of- Signs of Beer. I hope to use this to display some odd or unusual or other stuff pertaining to the marketing of beer.
Our first installment comes from an antique store in Hastings, MN. It is a a Hamm's Beer Sign. I remember seeing plenty of these as child before the demise of Hamm's. These type of signs have become highly collectible. This one was around $800. The one next to it was even more expensive and had the ever rare moving background. Hamm's tended to use woodsy type scenery to promote the brew. There was even a Hamm's song which intoned-"From the land of sky blue waters...."

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