Ambushed again: the shill of the skirt
I am by no means an marketing expert but when a news story flashed across the wire concerning ambush marketing at the World Cup I was curious to know more. 30 women came to the Netherlands Denmark game dressed in orange skirts which were apparently tied to a give-away by an non-FIFA sponsor brewer (Bavaria). For an academic look at ambush marketing I read this article by Jason Schmitz . It also took a bit of turn when it was discovered that an ITV commentator bought the tickets for these women in orange skirts even though FIFA stipulates such bulk ticket purchases should be for friends or family. Bavaria denies any wrongdoing. The South African police view these marketing infringements "in serious light," according to a statement. So if 30 fans showd up in the same orange strip of the Holland team which was acquired in another non-sponsor giveaway would police act the same? Maker of the jersey, Nike, is not an official sponsor or partner. If they want to be consistan...