The Royce Files

No, not the XFL player from years ago, Rod Smart . Although his story could be a worthy blog entry. This entry is about a certain type of online ad you probably see once a day- the Hater's Ad. The premise of the Hater's Ad is there is some awesome new product or information and to make the viewer click through the advertiser uses a slogan like "Harvard professors hate him" or "Personal trainers hate her." It turns up the heat on the ad because it is garnering interest in why there is such an emotional reaction to this guy or gal's product. Once on the click through-you find this product which advertisers sing paeans to its miraculous powers. Let's look at few and imagine the outlandish reasons why they are hated. Poor old Clem wanted to harness the ultimate power source- little blue squares. Well then he discovers that those blue squares are making energy from the sun and viola- he's off the grid. Mr Bad Guy Power Concern does not like tha...

Looks like somebody got to it before I did- The Cosby Sweater Project . The Cosby sweater phenomenon began in the 80s and breached the 90s and now is in fashion folklore. During the run of the Cosby Show, comedian Bill Cosby had a penchant for wearing nearly awful sweaters. The offbeat and oft bizarre stylistic choices also touched other pieces of wardrobe worn by fellow cast members. So far the project has just been looking at the early seasons. Cosby's sweater choices during this period are not as bizarre and in fact are just rather ho-hum. I believe it is in the show's final years that Cosby mined the sweater industry for zany sweater designs coupled with modern dance moves as seen in the opening credits. Below I had a sighting of a Cosby sweater at a company function during the holidays. Not sure what motivated him to sport this one either fashion or irony.