The Royce Files

 They are back at it again. The ad men (and gals) are using redirection to grab your attention. It must be the greatest discovery made in all online advertising- make it ugly or weird or outlandish and you will get clicks. Since I know their game I refuse to give him the satisfaction of getting a few cents more for a click. But let's dig into our set for today. The one on our left I call "surprised by the mortgage." It is an animated one but I captured the terror of model at the height of mortgage discover. Quite a few online ads are using the animation/vid style but mostly the rocking head guys or the gal running. But this one rocks. After a few cycles through, you too could be haunted by low mortgage rates.  Ever since the Simpsonize me app came out years ago- must be 3- a ton of clones followed with terrorizing results. Well, they need to advertise too. Remember the economy is hard on us all- even in the cartoonizing apps market. This sample from an app th...

K ids are astonished at the presence of the Irish gorilla at the parade. The media, however, pay no attention to the spectacle. I never caught up with the Irish gorilla but I sense that this giant bi-ped is still lurking downtown. Perhaps behind Dempsey's Pub.