Pardon the skirts, welcome the horns
I had mentioned the ambush marketing campaign that Bavaria Beer did at the World Cup last week. To recap: women enter the Netherlands/Denmark match, they remove some attire to reveal orange mini-skirts which have a small name tag of the brewer attached. Said women are removed from venue and 2 are charged. Well FIFA has dropped the charges and settled with Bavaria with Bavaria agreeing to abide by FIFA marketing rules until 2022 and stop discussing the incident. This article gives more detail . So Bavaria gets slap on the wrist. I find it surprising that other ambush marketing ploys haven't been "thwarted" in the same way. I have heard Pepsi is being sold outside many venues. Is Pepsi, not an official partner, involved in ambush marketing? Or can certain entities "get around" the laws here? Another view FIFA's general statement concerning marketing and protecting sponsorship rights . About what the companys that are not official sponsors do So...